Melalui fenomena korean wave, saat ini banyak pemasar yang mempromosikan merek, produk dan layanan menggunakan brand ambassador berasal dari Korea Selatan merupakan kalangan orang-orang populer dengan reputasi baik seperti aktor, penyanyi maupun selebriti tujuan untuk mendekatkan calon konsumen suatu menarik minat sehingga dapat meningkatkan penjualan produk. Penelitian penelitian conclusive – ...

This study aims to analyze the influence of shopping lifestyle and hedonic motivation on impulse buying with sales promotion as a moderation variable Shopee Marketplace. focuses purchasing fashion products marketplace. In this research, population is all consumers in Indonesia. The sample used amounts 160 respondents purposive sampling technique. analytical method research Structural Equation M...

Communication 7 C (X1), Promotion Strategy ISTEA Model (X2) and the dependent or variable Sales Increase (Y). The purpose of this study was to determine Effect Effective Business on Increasing Sales. research method used is a comparatiave quantitative method, with analysis using SPSS.25 calculations. data processing in SPSS result distributing questionnaires several samples. results t-test show...

Quick Market Intelligence (QMI) is the process of identifying salient aspects of a business market to target sales more effectively. Retail businesses have begun to apply knowledge discovery techniques to their sales databases to quickly determine the optimal quantity of a certain product to stock, how well a sales promotion is doing, its location within a store, and its price, all given histor...

OBJECTIVE The present study assessed the impact of the 2009 food packages mandated by the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) on perceived sales, product selection and stocking habits of small, WIC-authorized food stores. DESIGN A cross-sectional study involving in-depth interviews with store managers/owners. SETTING Small, WIC-authorized food store...

OBJECTIVE Several environmental factors contribute to increased food consumption and play a role in the prevalence of obesity, like portion size, accessibility and relative price of high caloric foods, food commercials, and sales promotions. However, not everyone seems equally sensitive to these environmental cues and both obesity and impulsivity appears to play a role. METHODS In this study,...