a r t i c l e i n f o Keywords: Case study Digital marketing Industrial business Performance measurement Web analytics This study proposes that the benefits gained from marketing performance measurement are determined by how an organization exploits the metrics system under specific circumstances. For this purpose, the authors review performance measurement literature and apply it to the use of...

We develop an integrated approach for analyzing logistics and marketing decisions within the context of designing an optimal returns system for a retailer servicing two distinct market segments. At the operational level, we show that the optimal refund price is not unique. Moreover, it is such that if both market segments return a purchased product, then neither segment will receive a full mone...

Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over a non-contractible decision variable (the choice of some marketing activity) are better held by suppliers (the marketplacemode) ...

This community sercive is carried out to provide understanding and skills the target audience about internet media (e-commerce) as an effective efficient means of selling/promoting products; encourage use a business development; knowledge in creating advertising or promotional content on such social media; assistance utilizing various internet-based market places selling products. The approach ...

We construct a two-period model of the supply chain's openness in durable goods market by introducing two marketing modes: leasing and selling. Given mode, at beginning first period, an incumbent supplier downstream monopolist choose one trading (i) exclusive chain or (ii) open chain, allowing to trade with efficient second period. show that always chooses although is attainable selling mode if...

A recurring theme in the tourism literature is how travelers and tourism businesses perceive the concept of diversity and uniqueness of attractions pinned to places called tourism destinations and respond to their perceptions. In this backdrop, the primary focus of this research is a reexamination of the unique selling proposition (USP) based tourism marketing practice that various Caribbean is...

In the traditional marketing mode of fast-selling products, sales physical stores is adopted. However, in background current big data era, it a trend to optimize promotion form by applying technology. Therefore, this paper puts forward application research products. This makes an indepth study on technology and commodity marketing. It believed that there lot information hidden behind data, pays...

This article explores one of the functions green marketing is communication that needs to be maintained from company consumers. Brand Trust usually used in reference a thought serves as main determinant consumer decision-making. The application very important support brand trust Indonesian Industrial Properties. In addition, this study aims identify variables have relationship with tools on tru...

OF THESIS LEGITIMACY OF LOCAL FOOD IN THE U.S. MARKET: COMPARATIVE CONSUMER PERSPECTIVES Measures of legitimacy have been described in terms of four legitimacy types, regulatory, normative, cognitive, and industry. This study provides one of the first and only empirical examinations of legitimacy, particularly with an application to local foods and sheds light on how consumers view various type...

For improving production and marketing of agricultural produce, group approach can act as a panacea. In this endeavour, the present study carried out in the Raichur district, has reported the impact of formation of commodity-specific Farmers Interest Groups (FIGs) for pigeonpea and sweet orange crops. After formation of FIGs, several production and marketing interventions were carried like capa...