Tailored push advertising on smartphones is a key target for the advertising industry. We conducted a study with 20 professionals ‘in the wild’: over 5 consecutive days participants received ads tailored to their personal profiles and geographical location on their personal smartphones. Of the 400 ads sent, participants accepted 20%, rejected 30%, said ‘maybe’ to 17%. Interviews revealed that a...

Online service providers generate much of their revenue by monetizing user attention through online advertising. In this paper, we investigate revenue sharing, where the user is rewarded with a portion of the surplus generated from the advertising transaction, in a cost-perconversion advertising system. While revenue sharing can potentially lead to an increased user base, and correspondingly la...

Availability of finite set of alternative solution for any problem tends to make decision making an inevitable part of today’s opportunistic world. Generally Decision making is made based on various perspectives like psychological, cognitive, normative means. In all situations Cost-Benefit analysis forms the key reason for decision making. Multi Criteria Decision Making (MCDM) methods make the ...

1 Content Open Access... but Professionally. OA journals need not be poor cousins of commercially published journals. Open Access has become a valid electronic publishing option for institutions that own academic journals. Many of them however still believe that because they offer their content at no cost for the reader they can publish their journals at no cost. As a result, most open access e...

Expectations play a significant role in determining customer perceptions and satisfaction. Accordingly, retailers seek to manage customers’ service expectations. However, the tangible signals of service quality that are available to brick-and-mortar retailers (such as location, store appearance, and salespersons’ behavior) may not be available in online markets. Using a signaling model, we obta...

In the increasingly important market of online search advertising, a multitude of parameters affect the performance of advertising campaigns and their ability to attract users’ attention enough to produce clicks. Thus far, the majority of the relevant literature assumed an advertisement’s probability of receiving a click to be dependent on the advertisement’s quality and its position in the spo...

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click‐through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to...

Background: Advertisers optimization is one of the most fundamental tasks in paid search, which is a multi-billion industry as a major part of the growing online advertising market. As paid search is a three-player game (advertisers, search users and publishers), how to optimize large-scale advertisers to achieve their expected performance becomes a new challenge, for which adaptive models have...

The goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. To achieve the goal first different types of media were rated by experts as to the degree of their importance. Then data ware collected by interviewing the managers and reviewing different media resources. The collected data were then analyze...

Channel coordination in search advertising is an important but complicated managerial decision for both manufacturers and retailers. A manufacturer can sponsor retailers to advertise his products while at the same time compete with them in position auctions. We model a manufacturer and retailers’ cooperation and intra-brand competition in advertising, as well as inter-brand competition with oth...