This study draws on differences between men and women’s attitudes about sex, either as an end in itself (men) or as inextricably linked to relationship commitment (women) to understand attitudes toward the gratuitous use of sex in advertising. In line with predictions, four experiments showed that women’s spontaneous dislike of sexual ads softened when the ad could be interpreted in terms of co...

We evaluated the conservation attitudes of the local villagers living adjacent to the Kalakad-Mundanthurai Tiger Reserve in southern India 6 years after implementation of a World Bank funded eco-development project. We assessed attitudes towards three facets of conservation: the tiger, an emblematic species signifying India's commitment to wildlife conservation; the forest, a principle source o...

This research details the development of a new instrument designed to measure attitudes toward same-sex marriage. Participants were 615 heterosexual women and men, drawn from both student and nonstudent adult populations. Four studies were conducted for the purpose of developing the scale and to establish its psychometric properties. The resulting Attitudes Toward Same-Sex Marriage Scale (ATSM)...

Abstract Introduction The culture plays an important role in sexuality. Although each ethnocultural group has its own sexual attitudes, multicultural contexts, the acculturation process could modify attitudes of these groups. aim study was to perform a systematic literature review studies that have examined relationship between and attitudes. Method carried out ProQuest Scopus databases. There ...

BACKGROUND Gender preference is prevalent in some communities and using medical techniques to choose the baby's sex may cause the gender discrimination and gender imbalance in communities. Therefore, evaluating the gender preferences and attitudes towards using sex selection technologies seems to be necessary. METHODS This cross-sectional study was conducted in Avicenna Fertility Center. Part...

This study investigated peer selection and socialization effects on sexual behavior and attitudes using 1,350 15- to 18-year-old students participating in two waves of the National Longitudinal Study of Adolescent Health. Regarding socialization effects, friends' intercourse without condoms predicted later individual intercourse without condoms positively. Friends' attitudes about the costs of ...

BACKGROUND The female at-risk population represents a subgroup that is both a crucial determining factor in acquired immune deficiency syndrome (AIDS) transmission and a gap in the existing literature in Iran. The objective of this study was to evaluate the level of sex workers' knowledge towards to safe procedures of sexually transmitted infection and AIDS prevention as well as attitudes towar...

Men are more often victims of events like car accidents or (violent) crimes than women with the sole exception of sexual assault. Based on the theory of sexual selection, it has been argued that these sex differences in both perpetration and victimization rates can be attributed to sex differences in risk taking and short-term orientation. Men are expected to be more risk prone than women becau...

OBJECTIVE To examine differences in the AIDS-related knowledge, attitudes and behaviours of first year university undergraduates in 1989 and 1994. DESIGN Comparisons were made between cross-sectional surveys, conducted in 1989 and 1994, of first year undergraduates at three Melbourne universities. RESULTS The 1994 cohort reported more positive attitudes toward, and better knowledge of, safe...