We study the effect of perceived personalization in advertising on social networking sites (SNSs) consumer brand responses. In 1 (N?=?202), we test a parallel mediation via perso...

This study examines the individuals’ participation intentions and behaviour on Social Networking Sites (SNSs). For this purpose, the Technology Acceptance Model (TAM) is utilized and extended in this study through the addition of “perceived social capital” construct aiming to increase its explanatory power and predictive ability in this context. Data collected from a survey of 1100 participants...

Reelin is synthesized and secreted into extracellular matrix by cortical gamma-aminobutyric acid (GABA)ergic interneurons and binds with high affinity to the extracellular domain of integrin receptors expressed in dendritic shaft and spine postsynaptic densities (DSPSD) of pyramidal neurons. In heterozygous reeler mice, reelin bound to DSPSD, and the expression of Arc (activity-regulated cytosk...

When social network sites (SNSs) users intend to share content, they need to estimate the appropriateness of the content for their audience. Wrongly made estimations can result in regret about the posted content. A common strategy for users to minimize regret is to self-censor content. However, this also means that content that would have been safe to share may be left unshared. To solve sharin...

Social network services (SNSs) allow users to share their daily experiences and significant life events with family, friends, and colleagues. However, excessive use of SNSs or dependence upon them can cause a problem known as “SNS fatigue” that is associated with feelings of anxiety and loneliness. In other words, the tighter and stronger the social bonds are through SNSs, the more users feel a...

The rapid development and expansion of the social services and social networking sites (SNSs) on the Internet has boosted interdisciplinary research on online communities as a part of social network analysis. Social networking creates a unique opportunity to establish new business contacts with people from unexplored markets to gain new customers or contractors. The goal of the paper is to pres...

Uses of social network sites (SNSs) are diversifying in an astounding fashion. SNSs (e.g. Facebook) can no more be seen as online platforms solely for socializing. This study examines the Facebook users’ perceptions, attitudes and continuance intentions of the site (Facebook). To meet this objective data was collected from a purposive sample of 211 respondents who have been using Facebook for m...

The significant change in our social lives and communication habits caused by the rise of Social Network Sites (SNSs) has not only brought along benefits but is also accompanied by privacy threats. In this paper we present our research efforts on SNS privacy and social identity management. First, we outline the results of an empirical study showing significant discrepancies between Facebook use...

Social Networking Systems (SNSs), such as Facebook, are complex information systems involving a huge number of active entities that provide and consume enormous amounts of information. Such information can be mainly attributed to the users of SNSs and hence, can be considered privacy-sensitive. Therefore, in contrast to traditional systems where access control is governed by system policies, en...

Timeliness of benefits and costs have some unusual effects on m-coupon sharing. Length of use was considered as a moderating variable between the relationship of long-term factors and sharing intention. This paper provides a new perspective for retailers and SNSs generating a strategy of mobile marketing and the spreading of eWOMs.