today, market orientation plays a vital role in determining customers’ needs and success of organizations. market orientation has also influenced various organizations’ measures including innovation. therefore the aim of this research is to study the role of market orientation in innovation of bodybuilding clubs of golestan province. the population of this study comprised all 170 managers of bo...


 Self-esteem is based on positive or negative evaluations of oneself, whereas social comparison the effort defining oneself through with other people. Online different from offline comparison. An individual’s self-esteem can be predicted their interactions media This research aims to understand idea amongst Instagram users. In process, this study explores comparison, and evaluates as a pr...

Social dominance orientation (SDO) is one of the most powerful predictors of intergroup attitudes and behavior. Although SDO works well as a unitary construct, some analyses suggest it might consist of two complementary dimensions--SDO-Dominance (SDO-D), or the preference for some groups to dominate others, and SDO-Egalitarianism (SDO-E), a preference for nonegalitarian intergroup relations. Us...

As more Latinos experience upward social mobility, it is increasingly necessary to challenge oppositional cultural assumptions to explain how perceived minority status barriers may influence their academic achievement. The present study builds on previous work that identified 3 distinct minority status orientations among Latino college students entering elite colleges-which the authors call ass...

This research seeks to understand which of three different strategic orientations of the firm (customer, competitive, and technological orientations) is more appropriate, when, and why, in the context of developing product innovations. We propose a structural model of the impact of the strategic orientation of the firm on the performance of a new product. This impact is hypothesized to occur as...

This paper examines the effects of positive and negative framing on cooperation in voluntary public goods provision experiments in which subjects have different value orientations. The major finding of this experiment is that while there is a significant difference between the two framing conditions in terms of overall contribution rates, there is no significant difference for some subjects. In...

Considering an array of perspectives on human-ecological problems and possible solutions is essential for developing strategies that are socially accepted, culturally appropriate, and ultimately supported by residents, whose views and behaviors significantly affect environmental conditions. Following a tripartite model of affective, cognitive, and conative judgments, this paper examines: 1) loc...

The health and vitality of relationships, groups, and society at large is strongly challenged by social dilemmas or conflicts between short-term self-interest and long-term collective interest. Pollution, depletion of natural resources, and intergroup conflict can be characterized as examples of urgent social dilemmas. This article advances a conceptual framework in which we analyze social dile...

Research on entrepreneurial orientation (EO) has mainly addressed outcomes of EO at the level of the firm. However, few studies have examined how EO affects employees. Using a multi-level analysis of 343 employees nested in 25 SMEs, revealed that EO will increase the degree of role ambiguity among employees. Social support from management was not found to have any effect on the relationship bet...