We examined cross-sectional and longitudinal associations between national and religious identification, Bicultural Identity Integration (BII), Social Complexity (SIC) among Muslim ado...

Social Identity Theory (SIT) is commonly applied to explain social change. We aim revive interest in the concept of creativity order provide a SIT perspective on bolstering and challenging stability. allows people maintain or achieve positive identity through re-interpreting intergroup relations. Despite this crucial role shaping comparisons, causes effects are largely unknown. To understand ho...

There is extensive evidence that social identities can shape people's attitudes and behavior, but what about sensory judgments? We examined the possibility that social identity concerns may also shape the judgment of non-social properties-namely, olfactory judgment. In two experiments, we presented Swiss and non-Swiss participants with the odor of chocolate, for which Switzerland is world-famou...

A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

This article presents a model of social identity development and integration in the self. Classic intergroup theories (e.g., social identity theory, self-categorization theory) address the situational, short-term changes in social identities. Although these theories identify the contextual and environmental factors that explain situational changes in social identification, the intraindividual p...

The rise in use of the social web has forced web users to duplicate their identity in fragmented information spaces. Commonly these spaces contain rich identity representations hidden within walled garden data silos. This paper presents work to export social graphs from such data silos as RDF datasets, and provide linkage between these social graphs according to a graph matching paradigm. Our w...

This paper studies the effect of social-role identity salience in social networks on user participation in an online community that facilitates user rating, reviewing and discussing of cultural products. Drawing on previous literature on social preference, we develop a model demonstrating how the salience of friendship identity changes equilibrium participation behaviour. Predictions are tested...