In this paper we introduce a novel computational technique of extraction of personality traits (HEXACO) of employees from Enterprise Social Media posts. We deal with challenges such as not being able to use existing survey instruments for scoring and not being able to directly use existing psychological studies on written text due to lack of overlapping words between the existing dictionary and...

Viral Altruism? Generosity and Social Contagion in Online Networks How do the social media affect the success of charitable promotional campaigns? We use individual-level longitudinal data and experimental data from a social-media application that facilitates donations while broadcasting donors’ activities to their contacts. We find that broadcasting is positively associated with donations, alt...

This study examines the potentials of social media marketing for luxury retailers. Social media marketing tactics of three luxury retail brands (Barneys New York, Net-a-Porter.com, and Saks Fifth Avenue) were examined across three major social media networks (Facebook, Twitter and Instagram). All posts by the three retailers on Facebook, Twitter and Instagram were recorded over the course of a ...

Advances in Wi-Fi technology have made Wi-Fi the preferred access method for everything from social media to business-critical applications. This has raised expectations for high performance to new levels, and any negative impact needs to be resolved immediately. Retry rates are the most reliable indicator of performance issues, and quickly diagnosing high retry rates and isolating them to a ro...

With the raise of social media, its abilities and influence on people continues to increase. It is being used for many purposes, such as communication with friends and business partners, advertisement, news delivery, information spread, and so on. To support the analysis of social media content, we developed EmoTwitter, a tool for emotion analysis of twitter messages. However, the current relea...

The last FIFA World Cup in Brazil presented the ambition of a global event, referring both to the number of audiences and the number of platforms involved in its coverage. Taking the advantages promoted by social media platforms and mobile technologies, media companies had the opportunity to try new strategies in a truly ambient information reality. Taking into account the development of Twitte...

As a new social media, Microblogging’s uniqueness has quickly attracted a large number of users. More and more enterprises choose microblogging marketing as a new means for marketing, while less of them grasp the new emerging marketing tool. This paper aims to find the influencing factors of microblogging marketing effectiveness. Based on the existing research results, we had an empirical study...

Article history: Received 1 August 2015 Received in revised form 10 February 2016 Accepted 13 February 2016 Available online 15 February 2016 There has been a lack of large-scale research examining education scholars' (professors' and doctoral students') socialmedia participation.We address thisweakness in the literature by using dataminingmethods to capture a large data set of scholars' partic...

In this ongoing work, we present a framework for tracking Twitter usage within the region of Alberta, Canada with the aim of ultimately supporting digital epidemiology tools. We have collected nearly 100,000 verified tweets over a period of 6 months. In addition, we have developed search and visualization tools for trend and geographical spread analysis.