Uncertain demand is one of the most important uncertainties in supply chain management. Different from the traditional methods, such as dynamic inventory control, estimation of demand, we propose to apply postponement strategy to treat uncertain demand in the process of distribution in supply chain. Postponement has been appreciated in recent decades, mainly in manufacturing period of realizing...

Understanding the process of software adoption is of paramount importance to software start-ups. We study a monopolistic seller’s optimal seeding, sequencing, and pricing strategies under network effects. We demonstrate the importance of adoption sequencing as well as controllability over the seeding process to seller’s profit, consumer surplus, and social welfare. Under multi-pricing, full inf...