This study is the first empirical research that compares three well known technology adoption models in the in the field of e-banking. It aims to determine the dominant factor(s) which influence the user intention to use Internet banking. Three models (TAM, TPB and TRA) were used to test the impact of five factors (perceived ease of use, perceived usefulness, attitude, subjective norms and perc...

The authors considered work habits within an integrated framework of motivated behavior. A distinction made between automatic and controlled action led to 2 measures of work habits: a habit strength measure reflecting the 4 characteristics of automaticity and a measure of work routines under conscious control. Workers at a turkey processing plant (N = 162) responded to an extensive survey of th...

This study uses the influence of presumed media influence (IPMI) model as the theoretical framework to examine how perceived social norms (i.e., descriptive, subjective, and injunctive norms) will mediate the influence of proand anti-drinking media messages on adolescents’ intention to consume alcohol in rural Thailand. Data collected from 1,028 high school students indicate that different mech...

The present study tested a motivational sequence in which global-level psychological need satisfaction from self-determination theory influenced intentions and behavior directly and indirectly through contextual-level motivation and situational-level decision-making constructs from the theory of planned behavior. Two samples of university students (N = 511) completed measures of global-level ps...

The concept of green and sustainable has long been a global trend in consumerism. This study examines the mediating variables involved Theory Planned Behavior (namely attitude, subjective norms, perceived behavioral control) to explore their relationship with word-of-mouth intention impact on subsequent product purchase behavior. aim is clarify antecedents establishment order construct framewor...

Since digital piracy has posed a significant threat to the development of the software industry and the growth of the digital media industry, it has, for the last decade, held considerable interest for researchers and practitioners. This article will propose an integrated model that combines the theory of planned behavior (TPB) and ethics theory, the two theories that are most often used in dig...

Introduction: Recognizing the determinants of behavior plays amajor role in identification and application of effective strategiesfor encouraging individuals to follow the intended pattern ofbehavior. The present study aimed to analyze the universitystudents’ behaviors regarding the amenability to dress code, usingthe theory of reasoned action (TRA).Methods: In this cross sectional study, 472 s...

Methods are proposed and described for estimating the degree to which relations among variables vary at the individual level. As an example of the methods, M. Fishbein and I. Ajzen's (1975; I. Ajzen & M. Fishbein, 1980) theory of reasoned action is examined, which posits first that an individual's behavioral intentions are a function of 2 components: the individual's attitudes toward the behavi...

The present study aims at an examination, based on the theory of planned behavior (TPB), of the psychological antecedents of young Chinese people's intentions to drive after drinking. One hundred and twenty-four licensed drivers (aged from 19 to 35 years) successfully completed an online questionnaire. Using path analysis, we found the most proximal predictors of intention to be attitudes and p...

background : since risk factors of hypertension are formed during adolescent period and regarding that attitudes change occurs more easily in these ages, the present paper aimed to evaluate the impact of education based on the theory of planned behavior in hypertension prevention behaviors in female adolescent students. methods : in this quasi-experimental study, 160 girls of 12-16 yr old (80 i...