テレビの視聴時間は年々減少している．これに伴い，民間テレビ局は厳しい経営環境に置かれ，特に地方局は厳しい状況にある．そのような中，アニメ番組を中心に特色ある編成を行っている地方局も存在する．しかし，その内容は大人向けで放送時間も深夜帯となっているほか，制作方式にも変化が生じている．本稿ではインタビューを中心に地方局の有効な番組編成戦略はいかなるものかを，系列局と独立局2社のアニメ番組編成の事例から考察した．番組テーマの選別や編成時間の工夫，番組スキームの選択など，組織的な学習と戦略の実行により，番組視聴者を増やす可能性を示した．アニメのような特定のファン層を持つ内容の番組編成については，地域特性を見極め，環境や生活スタイルに合ったテーマを採用する．そして地域リソースを最大限に活かしつつ番組調達を行い，最適な枠に番組を編成することができれば，地方局は長期的な競争優位を獲得しうる．

Media studies research of the 1990s illustrated an incongruity between cultural diversity in the Australian community with the representation of that diversity on commercial television screens. Australian drama in particular received much criticism for its seemingly “Anglo” portrayal of Australian society. Most of this former research was based on program content analysis and critical approache...

This article is dedicated to the case study of television discourse in Kazakhstan. Using communicative and pragmatic approach, author studies causes “mankurtism” occurrence on Kazakhstani television. Referring research Kazakh linguists, considers issue related observance language balance 50/50, according which share broadcasting shall account for 50 percent, another percent reserved Russian. me...

With the development of media technologies, it is easy to access national and international news through a variety of sources. While the viewing rating of network nightly news seems declining, local television news programming has increased its appeal to the public (Gallop Poll, December 2006). Based on media cultural study theories and textual analysis, this is a class research project analyzi...

ShapeShifting Documentary: A Golden Age p. 40 HyLive: Hypervideo-Authoring for Live Television p. 51 Composer: Authoring Tool for iTV Programs p. 61 Ubiquitous Interactive Video Editing Via Multimodal Annotations p. 72 Unobtrusive Dynamic Modelling of TV Program Preferences in a Household p. 82 An Ethnographic Study on Recommendations in the Living Room: Implications for the Design of iTV Recom...

As a basis for automatic indexing to video data based on shot classi cation, we will present a graphical classi cation rule acquisition method based on semantics of accompanying natural language data i.e. captions. A preliminary experiment to actual television news programs showed good correspondence between graphical characteristics and semantic attributes of captions.