Purpose – A lot of literature is available that discusses personal determinants of organic food consumption. However different models and determinants are used in the literature. This paper aims to provide an overview, within a framework linking Schwartz’ values theory and the theory of planned behaviour (TPB). Also it seeks to focus on the importance of affective attitude, emotions, personal n...

OBJECTIVES To elicit students' salient beliefs in relation to binge drinking, and to examine the extent to which individual salient beliefs predict theory of planned behaviour (TPB) constructs in relation to binge drink, and actual drinking behaviour assessed later that evening. DESIGN Longitudinal, over a single evening. METHODS 192 students were recruited as they entered a campus bar at t...

Freshwater resources are being rapidly depleted by unsustainable human activities in the United States (U.S.), causing concern for water security. If individuals were targeted with appropriate information, public engagement conservation may increase. Political affiliation and ideology play a role grouping based on their conservation, as environmental issues politically contentious U.S. The purp...

Our study was initiated to provide a better understanding of the factors influencing employees’ non-work-related computing (NWRC) behavior by comparing two models, one based on Triandis’ Theory of Interpersonal Behavior (TIB) and the other derived from the Theory of Planned Behavior (TPB). Results of the study showed that the TIB-based model had higher explanatory power than the TPB-based model...

There is clear research evidence that using a mobile phone while driving dangerous. However, although drivers generally know this risky behaviour, many continue to use handheld driving. The present used the Theory of Planned Behaviour (TPB) explore psychological reasons underpinning intentions in general, as well send and read text messages across four different scenarios. Convenience sampling ...

Business disruption from cyberattacks is a growing concern, yet cyberinsurance uptake remains low. Using an online behavioural economics experiment with 4800 participants across four EU countries, this study tests predictive model of adoption, incorporating elements Protection Motivation Theory (PMT) and the Planned Behaviour (TPB) as well factors in relation to risk propensity price. During ex...

In the framework of Ajzen’s theory planned behaviour (TPB), study is conducted to evaluate association between The Big Five personality traits and three types tourists’ co-production behaviour: before trip, during after trip. mediating type attitude also clarified in this TPB model. online in-person survey methodologies have been used from January May 2021. study’s subjects are Vietnamese touri...