نتایج جستجو برای: tourism destination brand
تعداد نتایج: 100268 فیلتر نتایج به سال:
With the advances in information and communications technology, mobile context-aware applications have become powerful marketing tools. In Apple online store, there are numerous mobile applications (APPs) developed for destination tour. This study investigated the determinants of adoption of context-aware APPs for destination tour services. A model is proposed based on Technology Acceptance Mod...
The purpose of this paper is to explore residents’ perceptions of tourism impacts and how they affect attitudes towards local tourism policies. Particular attention is paid to the analysis of community attachment and employment sector of residents. This study presents the results of a quantitative survey among residing families of a small mountain community located in the North-East of Italy. T...
The influence of Information and Communication Technology (ICT) in the tourism industry is increasingly being acknowledged in the literature. Many publications evaluate the challenges and opportunities that ICT applications have brought into specific sectors or industries. Destination Management Organisations (DMOs) are increasing their interest in the employment of technology, in order to enha...
This paper presents a model supporting intelligent interactions of tourists with other tourists and locals and the tourism information of a particular Destination before, during and after the trip. The approach tries to bridge the “Community Gap” which is the lack of interactions among tourists and between tourists and locals at a particular Destination. Community interactions are very importan...
The present study investigates the effect of a tourism destination’s perceived sustainable image on globalness brands named after destination and attests mediating role brand relationship between purchase intention. A model that incorporates identification with local global consumer culture as moderators intention is proposed. 2 (Destination: Santorini vs. Serres) × (Product: tomato paste, yogu...
there is a relationship between tourism motivation and destination choice, acquiring knowledge about this is so important in predicting the future patterns of tourists’ behaviour. the main purpose of this study is to analyse the motivational factors influencing european tourists’ decision making process to choose iran. a sample of 404 tourists were studied, the data were analysed using factor a...
Tourists’ good brand sensory image for Traditional Chinese Medicine health tourism (TCMHT) can improve the building of destinations. This paper takes some tourists who enter scenic spots integrated TCMHT as research object to investigate perception destination this group, aiming further analyze matching degree between existing and Brand Sensory Impression (TBSI). uses Matlab software carry out ...
Health tourism in Hungary holds major opportunities. When analysing medical and wellness accommodation data, it can be stated that the Hungarian population is keenly interested in health-related tourism services. From the aspect of further development, health tourism based on medical services can be a take-off point for Hungarian tourism. In my opinion, the next few years will be crucial for Hu...
The extent of collaboration and cooperation is an important determinant for the development of a tourism destination. These features are usually assessed through qualitative investigations. This letter proposes a quantitative approach based on the evaluation of the modularity characteristics of the network of the destination stakeholders. The results of a sample analysis are reported.
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید