Trust models as thus far described in the literature can be seen as a monolithic structure: a trust model is provided with a variety of inputs and the model performs calculations, resulting in a trust evaluation as output. The agent has no direct method of adapting its trust model to its needs in a given context. In this article, we propose a first step in allowing an agent to reason about its ...

Modeling trust in complex dynamic environments is an important yet challenging issue since an intelligent agent may strategically change its behavior to maximize its profits. In this paper, we propose a context aware trust model to predict dynamic trust by using a Hidden Markov Model (HMM) to model an agent’s interactions. Although HMMs have already been applied in the past to model an agent’s ...

The entities participating in a context-aware service platform need to establish and manage trust relationships in order to assert different trust aspects including identity provisioning, privacy enforcement, and context information provisioning. Current trust management models address these trust aspects individually when in fact they are dependent on each other. In this paper we identify and ...

This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...

Trust is one of the most important means to improve security and enable interoperability of current heterogeneous independent cloud platforms. This paper first analyzed several trust models used in large and distributed environment and then introduced a novel cloud trust model to solve security issues in cross-clouds environment in which cloud customer can choose different providers’ services a...

This paper presents a contextualised model for trust, built upon the existing trust mechanisms, as opposed to the traditional rigid models. The contextualised model is based on the view that there is no one trust mechanism suitable for all scenarios. What might be suitable for one scenario could be inappropriate for another. We then bring this model to a practical level by showing how agents, a...

We present a model of past interaction trust model based on compliance of expected behaviours.