Interactive TV, also referred to as iTV, combines the appeal and mass audience of traditional TV with the interactive nature of the Web. As such, it offers viewers an active entertainment experience and industry players new business opportunities to learn better about and serve their audience and prospective customers. Interactivity, in particular, implies a two-way communication between the vi...

This paper argues that the development of global advertising has significant implications for the public health of less developed countries. These implications can be seen in three areas. First, it is clear that advertising and marketing of lethal or health-compromising products like alcohol and tobacco not only can increase the level of death and disease, but can also produce serious indirect ...

This paper explores the causal influence of access to Western television programming on voting behavior. We exploit a natural experiment involving access to West German TV within the German Democratic Republic in which only geography and topography determined the allocation of individuals to treatment and control groups. Focusing on both the shares of extremist parties and voter turnout, we fin...

This article aims to analyze the existence of media market in Indonesia with a case study on Indosiar business. The problem is how can still exist considering that there are already many TV stations have mushroomed Indonesian television industry? And what Indosiar's strategy run its business midst this intense competition? In order approach problem, it used as reference for economic theory. dat...

We discuss a multi-objective/goal programming model for the allocation of inventory of graphical advertisements. The model considers two types of campaigns: guaranteed delivery (GD), which are sold months in advance, and non-guaranteed delivery (NGD), which are sold using real-time auctions. We investigate various advertiser and publisher objectives such as (a) revenue from the sale of impressi...

In this paper, we investigate advertisers’ budgeting and bidding strategies across multiple search platforms. Our goal is to characterize equilibrium allocation of a limited budget across platforms and draw managerial insights for both search engines and advertisers. We develop a model with two search engines and budget-limited advertisers who compete to obtain advertising slots across search p...

In markets for online advertising, some advertisers pay only when users respond to ads. So publishers estimate ad response rates and multiply by advertiser bids to estimate expected revenue for showing ads. Since these estimates may be inaccurate, the publisher risks not selecting the ad for each ad call that would maximize revenue. The variance of revenue can be decomposed into two components ...

Interactive TV, also referred to as iTV, combines the appeal and mass audience of traditional TV with the interactive nature of the Web. As such, it offers viewers an active entertainment experience and industry players new business opportunities to learn better about and serve their audience and prospective customers. Interactivity, in particular, implies a two-way communication between the vi...