Developed to address the challenges of the social web, this study aims to determine how consumers’ involvement in user-generated content (UGC) affects brand equity. The formation and testing of a conceptual model addresses a gap in the literature by exploring links between UGC, involvement and consumer-based brand equity. Based on previous research complemented by depth interviews with experts,...

The objective of interactive translation prediction (ITP) is to assist human translators in the translation of texts by making context-based computer-generated suggestions as they type. Most of the ITP systems in literature are strongly coupled with a statistical machine translation system that is conveniently adapted to provide the suggestions. In this paper, however, we propose a resource-agn...

The UGC is encouraging (read mandating) that all Hong Kong universities implement the Outcomes Based Teaching and Learning (OBTL) approach to curriculum design and class teaching as soon as possible. The approach is based on a particular philosophy concerning the educational process, and it involves both rethinking the curriculum as a whole for each academic major and revising the way virtually...

The MediaEval 2012 Genre Tagging Task is a follow-up task of the MediaEval 2011 Genre Tagging Task and the MediaEval 2010 Wild Wild Web Tagging Task to test and evaluate retrieval techniques for video content as it occurs on the Internet, i.e., for semi-professional user generated content that is associated with annotations existing on the Social Web. The task uses the MediaEval 2012 Tagging Ta...

This paper builds upon and extends previous work on multi-modal mood classification (i.e., combining audio and lyrics) by analyzing in-depth those feature types that have shown to provide statistically significant improvements in the classification of individual mood categories. The dataset used in this study comprises 5,296 songs (with lyrics and audio for each) divided into 18 mood categories...

Privacy protection may be defined as replacing the original content in an image region with a (less intrusive) content having modified target appearance information to make it less recognizable by applying a privacy protection technique. Indeed, the development of privacy protection techniques also needs to be complemented with an established objective evaluation method to facilitate their asse...

Tagging learning resources in repositories or web portals offers a way to meaningfully describe these resources. The more tags there are, however, the more difficult it is to find one’s way around the repository, especially when they are user-generated free-text tags. This paper therefore presents a visualisation of tag clusters based on higher-order co-occurrences that allows users of such rep...

Marketing a brand and analyzing the effectiveness of promotional campaigns have always been major topics for marketing. In today's world, marketers use many data sources to analyze the behavior and responses of their consumers. This mainly involves data from Point of Sales, consumer surveys or home visits. However, with the advancement of web technologies, there is one more place where data is ...

User-generated contents (UGC) such as online reviews are inherently incomplete since we do not capture the opinions of users who do not write a review. These silent users may have systematically different online experiences than those who speak up. These differences can be driven by users‟ differing sentiments towards their online experiences as well as their disposition to generate UGC. Indisc...

Over the last several decades, the media landscape has evolved into a complex and dynamic conglomeration of both traditional and interactive media that seek to serve the needs of today’s fast-paced lifestyles. While traditional media are struggling under the weight of increased segmentation, the interactive environment has shown the capacity to capitalize on this fragmented market by offering m...