this research aimed to investigate the effect of brand vision and positioning on brand equity with regard to moderating role of product performance and using descriptive survey research. the population of research was marketing experts of superior brands in iran’s food industry, which chosen 148 sample of those population using stratified sampling method. data collection tool was a questionnair...

OBJECTIVE This study explores participants' experience of self-management of dizziness using booklet-based vestibular rehabilitation (VR), with or without expert telephone support. DESIGN Semistructured qualitative interviews were conducted. SETTING Participants were recruited from primary care practices as part of a large RCT. PARTICIPANTS Interviews were carried out with 33 people (10 m...

BACKGROUND We describe the rationale, methods, and important lessons learned from doing a practice content study in a new practice-based research network (PBRN). METHODS We performed a modified replication of the National Ambulatory Medical Care Survey (NAMCS) in the Kentucky Ambulatory Network (KAN). Network clinicians had input into focused modifications of the NAMCS protocol, including add...

This paper describes the development and testing of a survey instrument that is useful in assessing different aspects that, when taken together, form the perceptions that retail consumers rely upon when making electronic commerce purchase decisions. The survey instrument is designed using proven market research techniques and knowledge of consumer behavior. This survey instrument is offered to ...

the validity of survey was approved by human resources experts in university of tehran and reliability has been calculated using cronbach's alpha coefficient in which the coefficient of each dependent and independent variable calculated more than 0.7. the statistical population of this research included as employees of university of tehran including staff and expert managers, this populati...

Surveys are one of the most frequently employed study designs in healthcare epidemiology research. Generally easier to undertake and less costly than many other study designs, surveys can be invaluable to gain insights into opinions and practices in large samples and may be descriptive and/or be used to test associations. In this context, qualitative research methods may complement this study d...