A substantial body of research supports a dual-process theory of moral judgment, according to which characteristically deontological judgments are driven by automatic emotional responses, while characteristically utilitarian judgments are driven by controlled cognitive processes. This theory was initially supported by neuroimaging and reaction time (RT) data. McGuire et al. have reanalyzed thes...

Customer satisfaction and loyalty on mobile information services have been investigated in academic literature. However, there are not many researches on the factors with a specific focus on multiple utilitarian services on a crossnational basis. This research examines the antecedents of customer satisfaction and loyalty through a survey of young adult mobile users in Japan and US, respectively...

Utilitarian versus deontological inclinations have been studied extensively in the field of moral psychology. However, the field has been lacking a thorough psychometric evaluation of the most commonly used measures. In this paper, we examine the factorial structure of an often used set of 12 moral dilemmas purportedly measuring utilitarian/deontological moral inclinations. We ran three differe...

The emergence of distributed clouds opens up new research challenges for service deployment. Composite services consist of multiple components, potentially located in different geographical locations, which need to be interconnected and invoked in the correct order according to the overall service work-flow. The placement of composite services over distributed cloud node locations raises new ch...

Mobile applications (apps) have permeated every walk of our life. This has motivated many companies to jump onto the «mobile wave» and develop specific apps for their products and services. With the growing number of apps, it has become ever more difficult for companies to arrest attention and to motivate users to continuously use the installed apps. A strategy that frequently is followed is to...

We consider a setting in which a single divisible good (“cake”) needs to be dividedbetween n players, each with a possibly different valuation function over pieces of thecake. For this setting, we address the problem of finding divisions that maximize thesocial welfare, focusing on divisions where each player needs to get one contiguouspiece of the cake. We show that for both th...

On the other hand, game theory has its own ethical basis deriving from utilitarian morality, whereby an action cannot be judged by itself, but only its consequences define its moral value. Though Schelling warns the researchers about this simplistic conception of morality, in its most speculative examples, game theory, embraces the definition of utility from the utilitarian tradition. One may a...

Traditional theories of moral psychology emphasize reasoning and "higher cognition," while more recent work emphasizes the role of emotion. The present fMRI data support a theory of moral judgment according to which both "cognitive" and emotional processes play crucial and sometimes mutually competitive roles. The present results indicate that brain regions associated with abstract reasoning an...

Previous studies on moral judgment have assumed that the trolley and footbridge dilemmas (Thomson, 1985) reflect utilitarian and deontologist thinking, respectively. However, on the basis of the “intervention myopia” hypothesis (Waldmann & Dieterich, 2007) and recent findings in analyses of moral dilemmas (Nakamura, 2011), the current study led a somewhat paradoxical prediction: An effect of th...

The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers’ online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or ind...