Abstract This study examined the emergence of value creation during digital transformation. We used case studies to gather empirical evidence phenomenon from an organizational perspective. The tried closely link theory and practice by identifying mechanisms that determined paths in 11 companies had taken concrete steps toward It contributed knowledge management research building a framework acc...

In the mid-2000s, a digital marketing strategy gave numerous companies online prominence. Amazon posts unfavorable customer reviews on evaluation sites, while many corporations use email. Few people paid attention to digitalization's advancements. Since 2006, when Facebook opened public, social media has influenced consumers and businesses. This trend is accelerating. Facebook, Google, YouTube ...