We describe a sales promotion application for distributing and redeeming coupons on the Internet during online shopping. Various types of sales promotions and coupons, and the methods used to target coupons to select potential buyers are reviewed. Security mechanisms needed to prevent alterations, duplication, and trading of coupons by customers, and fraudulent use of manufacturer's coupons by ...

The genre of sales promotion communication can be perceived as social processes; they are apt to be dynamic and evolving. The genre can be realized through socially recognized forms of texts; these forms arise from recurrent social situations and gradually become conventionalized and typified responses to similar situations. Each form is realized through a schematic structure, which refers to t...

Sales forecasting plays a very prominent role in business strategy. Numerous investigations addressing this problem have generally employed statistical methods, such as regression or autoregressive and moving average (ARMA). However, sales forecasting is very complicated owing to influence by internal and external environments. Recently, artificial neural networks (ANNs) have also been applied ...

Nowadays, a modern e-commerce company may have both online sales and offline sales departments. Normally, online sales attempt to sell in small quantities to individual customers through broadcasting a large amount of emails or promotion codes, which heavily rely on the designed backend algorithms. Offline sales, on the other hand, try to sell in much larger quantities to enterprise customers t...

OBJECTIVE To examine the presence of features of sales promotion in cigarette advertising in United States magazines, and to describe trends in youth (ages 12-17) exposure to such advertising (termed "promotional advertising"). DESIGN Analysis of 1980-1993 annual data on: (a) total pages and expenditures for "promotional advertising" (advertising that contains features of sales promotion) in ...