The idea of rediscovering anomie is analysed, which associated with the influence acceleration and complication modern society. category «normal anomie», understood as an expanding set vulnerabilities for society in form side effects innovative, rational-pragmatic human activity, being investigated a discussion form. article subject to critical rethinking transformation processes today. Social ...

the purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? and which criteria are important for consumers in evaluatingmobile advertising? a sample of consumers in taiwan was surveyed and usingfuzzy judgment to determi...