AbstractPurpose – This research discusses the influence of E-WOM on Repurchase Intention to Wearing Klamby products. Methodology - The method used is quantitative with Path Analysis for analysis technique. In research, sampling technique non-probability sampling, and purposive data are primary secondaryFindings were obtained by distributing online questionnaires respondents. result this study s...

The rise of online transportation services is a challenge for companies to offer the best service. This phenomenon one references in research conducted by author. purpose this study was determine effect corporate social responsibility (CSR), electronic word mouth (e-wom) and service quality on customer loyalty. population people who live West Jakarta use Grab/Gojek follow media accounts Faceboo...

Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims examine effect of experiential marketing on conservation value, e-WoM (electronic Word Mouth), and mediating customer value relationship between in rural destinations. Hence, a survey was conducted 125 visitors with structured questions used PLS reveal e-Wom, where mediation function. Thus, c...

Pemasaran adalah komponen penting dari setiap bisnis yang berhubungan langsung dengan konsumen. Pentingnya manajemen pemasaran perusahaan untuk meningkatkan keputusan pembelian optimal guna mencapai tujuan bisnis. Untuk memaksimalkan pembelian, pelaku harus mempertimbangkan pentingnya kepercayaan konsumen dan electronic word of mouth (e-WOM). Penelitian ini bertujuan mengetahui bagaimana variab...

Tujuan penelitian ini untuk menganalisis 1) pengaruh e-wom, persepsi nilai dan citra merek terhadap minat beli. 2) e-wom 3) peran memediasi 
 Pengujian hipotesis dilakukan dengan PLS-SEM kepada 153 responden yaitu pengguna smartphone Samsung melalui online kuesioner. Hasil pengujian menunjukkan bahwa berpengaruh secara signifikan E-wom merek, dapat beli signifikan.
 The purpose of thi...

The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false strategy called greenwashing, relationships between greenwashing (GW) behaviour intention (BI), how this relationship is affected by word mouth (WOM) corporative social responsability (CRS). A survey was conducted 198 valid complete online questionnaires were collected from users urban mobil...

This paper examines the effects of dynamic pricing versus simple price differentiation for services through confusion and unfairness perceptions on price-disadvantaged consumers’ intentions to spread negative word mouth (WOM); we additionally differentiate between these customers based specific service purchase frequency. To test our hypotheses regarding as an important driver undesirable consu...