BACKGROUND Oral health literacy is important to oral health outcomes. Very little has been established on comparing word recognition to comprehension in oral health literacy especially in older adults. Our goal was to compare methods to measure oral health literacy in older adults by using the Rapid Estimate of Literacy in Dentistry (REALD-30) tool including word recognition and comprehension a...

The purpose of this study was to analyze the effect market image, word mouth, and visitor satisfaction on interest repeat visits at Pasar Bahulak Sragen. This took place in Sragen, with population being visitors pasar Sragen where number cannot be known certainty. sample used is 100 respondents, sampling technique using accidental sampling. Data collected by giving questionnaires they met. anal...

The present study begins to fill a gap in recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical framework to formulate predictions about the effects of these recruitment-related information sources. A...

This study discusses the influence of NCT 127 as a brand ambassador, electric word mouth, and e-service quality on purchasing decisions in Blibli.com e-commerce. The independent variables this are ambassadors, while dependent variable is e-commerce decision. research method used quantitative with total 100 respondents obtained using random sampling from entire NCTzen population who followers @N...

Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth. The objective of this paper is to explain and support the necessity of adopting a different qualitative method when elect...

We study a model of electoral competition where voters obtain information on candidates’ platforms through campaign advertising, and word-of-mouth communication. We show that when the costs of campaign advertising are low, an increase in word-of-mouth communication among voters causes polarization. In particular, the more voters can exchange political information between each other, the more of...

The current study aims to determine the factors influencing behavioral intention of merchants use mobile payment services (MPS). surveys 215 Indian from a personally administered online survey process. includes six factors, namely: perceived ease use, usefulness, experience, cost, trust, and word mouth learning measure merchant’s with service. also tested mediating moderating effect experience ...