This research study explores the influence of Marketing Mix components on spectator interest and engagement in sports events, with a focus traditional rugby football rivalry between Chulalongkorn University Thammasat University, known as “Rugby Football,” Thailand. Drawing 7Ps marketing mix theory, utilizes composite-based approach to identify key factors within each element that contribute sub...

This Case Study investigates the need of independent booksellers to transfer some of their existing business on-line in order to meet customer demands and competitive pressure. The growth of eCommerce has had an impact on rurally located independent booksellers who can no longer rely on the loyalty of their customer to travel to them which has had a subsequent effect on the sustainability of th...

This research investigates UK multinational companies’ level of adaptation and/or standardisation across international marketing tactics. The research methodology consists of a questionnaire survey of the 500 biggest UK multinational companies. It examines whether multinational companies are adapting or standardising their marketing mix elements/7Ps (product, price, place, promotion, people, ph...

The effects of turbo-coding on the coherence multiplexed optical PPM CDMA systems are shown by evaluating bit error rate (BER) with respect to system parameters such as interleaver length (K), number of simultaneous users (N), code length (f), initial pulsewidth (t0) and normalized threshold (θ) by including the effects of thermal noise and shot noise. Turbo-codes increase the number of simulta...

Wheat-Agropyron cristatum 7P disomic addition line Ⅱ-5-1, derived from the distant hybridization between A. cristatum (2n = 4x = 28, PPPP) and the common wheat cv. Fukuhokomugi (Fukuho), displays numerous desirable agronomic traits, including enhanced thousand-grain weight, smaller flag leaf, and enhanced tolerance to drought. In order to transfer these traits into common wheat, Ⅱ-5-1 was induc...

conductivity of the sample and was measured by determining the change in the optical sampling beam polarisation due to a linear electro-optic effect in the cell. The intrinsic time resolution of this experiment is defined by the laser pulse duration. It was however a little worse than 7ps because of the poor impedance matching at the place where the sample was connected into the stripline struc...

Marketing strategy is an important thing that consists of the marketing mix (7Ps), artificial intelligence, and digital marketing, one which useful for increasing hotel occupancy. The considering Product, Price, Promotion, Place, People, Physical Evidence, Process aspects by following conditions COVID-19 pandemic. One hotels have implemented this GH Universal Hotel Bandung. During pandemic, man...

One of the greatest healthcare challenges in Indonesia is providing an adequate environment and infrastructure that ensures people obtain best treatment conforms to their expectations, preferences, needs. Therefore, technology players have a crucial role overcoming this challenge creating better solution system. Electro Capacitive Body Stimulation (ECBS) utilizes electric pulses stimulate body’...