* We are grateful for helpful comments from Salih Neftci. The comments of an anonymous referee were enormously beneficial. We are grateful for support from the Schweger Fund. Remaining errors are our own.

BACKGROUND Healthcare communications directed toward the disadvantaged have the potential to elevate the health status of these underprivileged and highly-challenged individuals. From conveying advice which encourages healthy lifestyles to communicating the location and availability of various medical resources, healthier lives and communities can be realized. Success on this front first requir...

advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

DOI: 10.2501/JAR-51-1-276-287 INTRODUCTION AND REVIEW Thirty years ago, television was the medium that drove the creation of advertising. In 2011, advertisers aggressively are seeking alternatives to television advertising in the wake of escalating costs and decelerating reach. Audience erosion has been attributed to the proliferation of television channels and the increasing popularity of medi...

Tuenter considered centered binomial sums of the form Sr(n) = 2n ∑

Online advertising, a form of advertising that reaches consumers through the World Wide Web, has become a multi-billion dollar industry. Using the state of the art computing technologies, online auctions have become an important sales mechanism for automating transactions in online advertising markets, where advertisement (shortly ad) inventories, such as impressions or clicks, are able to be a...

Mass-customization challenges the one-size-fits-all assumption of mass production, allowing customers to specify the options that best fit their requirements when choosing a product or a service. In business process management, to achieve mass-customization, providers offer to their customers the opportunity to customize the way in which a process will be enacted. We focus on monitoring as a sp...

This article describes methods for enhancing the online presence of a dental practice to gain market share and facilitate communication with current and prospective patients. Topics discussed include creation of a website that will help patients easily locate the practice. The importance of back links and embedded keywords is stressed. A method for identifying competitors' online marketing stra...

With the ubiquitous success of service discovery techniques, curious clients are faced with an increasing overload of service instances and options listed when they browse for services. A typical domain may contain web servers, remote desktop servers, printers, file servers, video content servers, automatons, Points of Presence using artificial intelligence, etc., all advertising their presence...

The top-k query is a common means to shortlist a number of options from a set of alternatives, based on the user’s preferences. Typically, these preferences are expressed as a vector of query weights, defined over the options’ attributes. The query vector implicitly associates each alternative with a numeric score, and thus imposes a ranking among them. The top-k result includes the k options w...