There has been substantial growth in the level of charitable giving by firms, with many corporations hoping to attract new customers through an increase in social responsibility. This paper investigated the effect of this increase in corporate giving on sales using a fixed effects panel method. An investigation for the years 2001-2007 found no significant relationship between corporate giving a...

Abstract: In today’s world the financial decisions of any business/retail enterprise are very crucial, as from the financial standpoint, an inventory i.e., stock on display represents a capital investment and must compete with other assets for a firm’s limited capital funds. Moreover, rising inflation rate directly affects the financial situation of an organization. On the contrary, the today’s...

Multimedia, social media content, and interaction are common means to attract customers in shopping. However these features are not always fully available for customers when they go shopping in physical shopping centers. The authors propose Smart Shopping Assistant, a multimedia and social media augmented system on mobile devices to enhance users’ experience and interaction in shopping. Smart S...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of customers using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies a...

Nowadays, due to the high expectations of customers in meeting their demand and the competition environment among service providers, employers are working to provide customers with new methods in the shortest possible time and in the best possible way to attract customer’s satisfaction and maximize profits. In this paper, the orienteering problem with variable profits, fractional objective func...

Rapid growth of electronic commerce increases the competition among ecommerce firms. These firms need to attract new and retain existing customers. In order to do that, their web sites must be usable and user-friendly. Therefore, web site designers and developers need to be well educated in the human-computer interaction (HCI) field. The development of various checklists contributes to better e...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of people using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies and ...

Dynamic and turbulent business environment with constant interventions of new technological, social and management innovations force the companies to seek new ways to bind the existing customers more tightly in the innovation process and at the same time, to attract new customers. The fierce competition of customer attention forces companies to create new attractive value creation methods to di...

In today’s highly competitive global marketplace e-commerce companies collect, store, and process enormous amounts of information. The marketing strategies of many successful firms increasingly depend on the use of detailed customer information to build relationships with current customers, attract new customers, and stimulate sales (Bessen, J., 1993; Culnan, M. J., & Armstrong, P. K., 1999). T...