Online Social Media (OSM) is extensively used by contemporary Internet users to communicate, socialize and disseminate information. This has led to the creation of a distinct online social identity which in turn has created the need of online social reputation management techniques. A significant percentage of OSM users utilize various methods to drive and manage their reputation on OSM. This h...

We present a preliminary study on how followers and non-followers of a popular CEO respond differently to a public apology by the CEO in Twitter. Sentiment analysis tool was used to measure the effect of the apology. We find that CEO’s apology had clear benefits in this case. As expected, it was more effective to followers than non-followers. However, followers showed a higher degree of change ...

BACKGROUND Effective leaders understand that loyal followers are the key for success. To win their loyalty, leaders usually build social exchange relationships with them, through a wide range of behaviours, such as honouring agreements or using open and transparent communication. However, the effect of these behaviours on their followers' loyalty can differ depending on followers' individual di...

In the Twitter blogosphere, the number of followers is probably the most basic and succinct quantity for measuring popularity of users. However, the number of followers can be manipulated in various ways; we can even buy follows. Therefore, alternative popularity measures for Twitter users on the basis of, for example, users' tweets and retweets, have been developed. In the present work, we tak...

Leadership research has focused on the positive effects of transformational and charismatic leadership but has neglected the negative side effects. Addressing this gap, we analysed followers’ dependency on the leader as a relevant negative side effect in the relationship between transformational leadership and followers’ creativity and developed an integrative framework on parallel positive and...

Twitter has been increasingly used for spreading messages about campaigns. Such campaigns try to gain followers through their Twitter accounts, influence the followers and spread messages through them. In this paper, we explore the relationship between followers’ sentiment towards the campaign topic and their rate of retweeting of messages generated by the campaign. Our analysis with followers ...

We examine the strategic behavior of leaders and followers in sequential duopoly experiments with errors in communication: followers either perfectly observe the leaders’ actions or else they observe nothing. Consistent with the theory, the leaders in our experiments enjoy a greater first-mover advantage when followers observe their actions with higher probability, albeit their advantage is wea...