Pazarlama çal??malar?nda, bütünle?ik pazarlama ileti?iminin (BP?) kabul görmesi ve öneminin artmas?yla ?ehir pazarlamas? gibi yeni disiplinlere uygulanmas? mümkün hâle gelmi?tir. ?ehir pazarlamas?nda payda? hissedarlar?n çoklu?u ile ürün çe?itlili?i, tan?t?m araçlar?n?n birlikte ahenk içerisinde kullan?lmas?n? gerektirmektedir. Son y?llarda pek çok ara?t?rma çal??maya ra?men konusunda istenilen...

BACKGROUND Communication and marketing are rapidly becoming recognized as core functions, or core competencies, in the field of public health. Although these disciplines have fostered considerable academic inquiry, a coherent sense of precisely how these disciplines can inform the practice of public health has been slower to emerge. DISCUSSION In this article we propose a framework--based on ...

Glossary brownfield A piece of previously used land that requires some remediation of contaminants, pollutants, debris or hazardous substances in order for it to be reused and redeveloped. containerization A shipping method which uses standardized containers to store and transport goods and materials. gentrification A complex process whereby a group of middle class people move into a previously...

In an era of intense “entrepreneurial” city marketing, overt attempts to court LGBT consumers and investors have been made not solely through the promotion of lesbian and gay arts festivals, pride celebrations and “specialised” cultural events, but also through “mainstream” mega-events. This paper explores this with reference to London’s 2012 Olympics, an event which welcomed LGBT spectators, v...

conceived in the book Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations that the world’s economic development has enlarged the competition among places. Whether a place talent shows itself and succeeds in the competition or not, the key is to market the place’s advantages through various strategic and effective methods [2]. “The place seller” (such as...

There is a close natural connection in tourism and Convention & Exposition (C&E) since they are mutually affected and promoted. This study attempts to theoretically analyze the tourism effect and marketing tactics of the C&E industry. To do this, the inductive method and value train theory are introduced to analyze the supply and demand of tourism. Findings reveal that not only can C&E produce ...

1 Department of Computer Science and Information Engineering, St. John’s University, No. 499, Section 4, Tam King Road, Tamsui District, New Taipei City, 25135, Taiwan 2 Graduate Institute of Computer and Communication Engineering, National Taipei University of Technology, No. 1, Section 3, Chung-hsiao E. Road, Taipei 10608, Taiwan 3 Department of Marketing and Logistics Management, St. John’s ...