Group buying is now a popular business mechanism whereby customers are encouraged to bargain together. Today’s group buying usually adopts a fixed group price rather than using a dynamic pricing mechanism and many retailers sell products using both a group buying and a posted price. Therefore, there are usually different shopping channels as the market can be divided into two segments, a group ...

a r t i c l e i n f o Keywords: Brand loyalty Individual level collectivist values Perceived value Brand trust Perceived quality China In today's dynamic business environment the success of a firm often depends on its ability to create brand loyalty. While there is a large body of research exploring brand loyalty and its antecedents, little has been done to examine how the relationship between ...

A body of accumulating evidence appears to support the finding that collectivist economic concerns and assessments of government economic performance directly influence voting behavior independent of other predispositions and cleavages. This seems reasonable and is well documented across both cultures and time periods. What remains more inconclusive is how to explain fluctuations in the elector...

Traditional theories of achievement motivation such as achievement goal theory mostly neglected its more social aspects. This paper focuses on social goal as a key construct and argues for the need to include social goals in the research agenda. This is especially important when conducting research among collectivist societies where the interdependent self-construal is more salient. Examples of...

Technological products are increasingly equipped with data collection and personalization mechanisms that allow them to adapt to an individual user’s needs [ ]. However, the value and perception of these practices for users is still unclear. This field trip proposal investigates users’ mental models of personalization as well as perceived benefits and drawbacks using semi-structured interviews....

China has long been portrayed as a collectivist society where the state, the family, and political economy define, control, and overwhelm individual subjectivities. While this portrayal has been useful in highlighting the hegemonic power of various institutions of Chinese society, it has often caused the scholarship on China to overlook the significance of private life, individual agency, and m...

The introduction of computer-supported collaborative learning (CSCL), specifically into intercultural learning environments, mirrors the largely internet-based and intercultural workplace of many professionals. This paper utilized a mixed methods approach to examine differences between students’ perceptions of collaborative learning, their reported learning experiences, and learning outcomes wh...