..................................................................................................................v Acknowledgments ................................................................................................ vii Dedication ........................................................................................................... viii Table of

this study assessed domestic customers' attitude for website usability and attractiveness in iran petrochemical commercial company (ipcc) in business to business (b2b) market space . a three-phase conceptual scheme for website evaluation is examined based on constructs such as attractiveness, navigation and transaction. a website with aesthetics appeal can help initial attraction, communic...

Evolutionary theory based research shows that attractiveness is based on biological correlates that index appropriate estrogen and testosterone levels. Symmetry affects or plays a role in the perception of many of these correlates of attractiveness. Additionally, since attractiveness affects infidelity perception and reactions, sexual satisfaction, and personality perception, symmetry also affe...

The ubiquity of venom variation in snakes poses special problems for the manufacture of antivenom and has undermined the commercial attractiveness of this class of therapeutic agent. In particular, it has been amply documented that both interspecific and intraspecific variation in venom composition can affect the neutralisation capacity of antivenoms. This may be exacerbated by the selective us...

Task allocation problems consist of assigning a set of tasks to one of several processors such that the associated inter-task communication and processing costs are minimized. Modeled as a nonlinear integer program, these problems are computationally challenging. This paper illustrates how the unconstrained quadratic binary program can be used to effectively model and efficiently solve large in...

Every information visualization developer is engaged in a complex process of design – balancing the three requirements of utility, soundness and attractiveness within given constraints. This paper investigates the oftoverlooked requirement of attractiveness (or ‘aesthetics’) in visualization, and, in doing so, discusses a wider role for the design process which emphasizes the benefits of dissem...

The matching effect is the empirical finding that romantic couples have a high correlation in physical attractiveness. It remains a debate as to whether this correlation is based purely on similarity preference the matching hypothesis or marketplace forces. We present a new marketplace model for romantic relationships. Previous models granted every person access to his/her own attractiveness. I...

Sharing information is important for the scientific community. Over the years the internet became the main information source due to its actuality, interactivity and flexibility. While the amount of available data grows, especially non-profit scientific internet pages often lack the user friendliness known from commercial offers, sometimes they also fail to focus on the users’ needs. To analyze...

.........................................................................................iii TABLE OF CONTENTS...........................................................................iv LIST OF TABLES...................................................................................vi CHAPTER 1: INTRODUCTION AND LITERATURE REVIEW...........................1 Attractiveness Stereotypes............

We contrast memory-based and stimulus-based choices, using dual-process theories such as Kahneman and Frederick’s system 1/system 2 dichotomy. Systems 1 and 2 are conceptualized as distinct modes of thought, the former automatic and affective, the latter controlled and deliberate. Cognitive load impedes system 2, yielding greater reliance on system 1. In memory-based choice, consumers must main...