This paper argues for enhanced consideration of third variables in interactivity research and proposes a “mediated moderation” model to bring increased sophistication to bear on the study of information technology effects. Interactivity, a central phenomenon in new media research, is an elusive concept that has enduringly intrigued and confused scholars. Extant conceptualizations have produced ...

With the current availability of state-of-the-art technology, particularly the Internet, people have expanded their channels of communication. This has similarly led to many people utilizing technology to learn second/foreign languages. Nevertheless, many current computer-assisted language learning (CALL) programs still appear to be lacking in interactivity and what is termed social presence, w...

You may use this document for any personal or educational purpose. For-profit use requires my permission. Provided "as is" without expressed or implied warranty. Summary Searching for the Holy Grail is the difficult quest for a successful business model of ITV or the content (almost used as a mythical concept) of successful ITV (trigger applications etc) without clearly knowing what one is look...

this study aims to examine the content of isps' websites in two countries, iran and malaysia. the sample contained 31 iranian and 19 malaysian websites. each website was content analyzed for use of various interactivity functions in three dimensions of consumer – message, consumer – marketer and consumer – consumer interactivity. our findings indicate that iranian websites tend to emphasiz...

This draft CLASS (Collaboration in Language and Speech Science Technology) report discusses the market opportunities for natural interactive communication systems technologies. The vision of natural interactivity is presented and related to the idea of multimodal systems. The components of natural interactivity are presented. As natural interactive communication systems technologies are future ...

This paper addresses the growth and development of the concept of interactivity in online newspapers from the perspectives of computer-mediated communication, journalism, advertising, and information system. This paper discusses the concept of interactivity that originated in the work of Heeter. The study maps Heeter’s dimensions (content, availability and choice, communication opportunity, eff...