The CBC System is a component within Sawtooth Software's SSI Web platform for conducting " choice-based " conjoint analysis studies. The CBC software may be used in web-based data collection, using computers not connected to the web (CAPI mode), or with paper-and-pencil studies. The main characteristic distinguishing choice-based conjoint analysis from other types is that the respondent express...

........................................................................................................102 Introduction ...................................................................................................103 Method ..........................................................................................................106 Conjoint questions ........................................

This paper briefly introduces the conjoint analysis as a method to measure consumer preferences. Based on the introduction the conjoint analysis is suggested as preference measuring method in product recommender systems. The challenges and limits in applying the conjoint analysis to product recommender systems are analysed and discussed. In the end we present a set of adaptations to the traditi...

This paper presents a methodology, Conjoint-HoQ, which is meant to provide an improvement over the current House of Quality (HoQ) tool. The improvement comes in the form of quantitative technical information – replacing the qualitative nature of the current HoQ – through integration of conjoint analysis into the HoQ framework. The steps of the ConjointHoQ method are presented in detail with an ...

Conjoint analysis, which aims to uncover the optimal combination of attributes influencing customer choice, is widely used by marketers to predict the success of new product and service introductions. In recent years, researchers have incorporated considerable mathematical sophistication into conjoint models and extended its domain to diverse areas such as pricing, market share, profitability, ...

The CBC System is a component within Sawtooth Software's SSI Web platform for conducting " choice-based " conjoint analysis studies. The CBC software may be used in web-based data collection, using computers not connected to the web (CAPI mode), or with paper-and-pencil studies. The main characteristic distinguishing choice-based conjoint analysis from other types is that the respondent express...

This paper presents an approach to the optimal fixed experimental design for pair-wise metric conjoint studies. We first propose a linear model suitable for metric paired comparison conjoint analysis. Following Bayesian decision theory, optimal design problems in pairwise metric conjoint analysis is then formally defined. Given the formal definition of the experimental design problems, algorith...

As the newest generation of veterans returns home from their duties abroad, many face the individual and interpersonal aftereffects of duty-related traumatic experiences. Despite the established association between posttraumatic stress disorder (PTSD) and relationship problems, there is a lack of evidence-based conjoint treatments that target both PTSD and relationship distress. Cognitive-behav...

Using conjoint analysis in online surveys is gaining growing interest in market research. Unfortunately there are only few studies that are dealing with the implementing of conjoint analysis in the World Wide Web (WWW). Little is known about specific problems, validity, and reliability using online measures for conjoint analysis. We conducted an online conjoint analysis using a fixed design of ...

This paper presents a self-contained introduction to a general conjoint measurement framework for the analysis of nontransitive and/or incomplete binary relations on product sets. It is based on the use of several kinds of marginal traces on coordinates induced by the binary relation. This framework leads to defining three general families of models depending on the kind of trace that they use....