Abstract This study examines the monotonicity properties of expected revenue in a revenue management problem with respect to the consumers’ choice behavior and the market size. The consumer behavior is described by a general discrete choice model. The firm decides which subset of fare products to offer at each time period. An example shows that the usual stochastic order relation in consumers’ ...

Consumer informedness plays a critical role in determining consumer choice in the presence of information technology (IT) deployed by competing firms in the marketplace. Using data collected through a series of stated choice experiments in two different research contexts, we examine how consumer characteristics and observed behaviors moderate the influence of price and product informedness on c...

A new direction of research in Competitive Location theory incorporates theories of Consumer Choice Behavior in its models. Following this direction, this paper studies the importance of consumer behavior with respect to distance or transportation costs in the optimality of locations obtained by traditional Competitive Location models. To do this, it considers different ways of defining a key p...

BACKGROUND One of the underlying goals of public reporting is to encourage the consumer to select health care providers or health plans that offer comparatively better quality-of-care. OBJECTIVE To review the weight consumers give to quality-of-care information in the process of choice, to summarize the effect of presentation formats, and to examine the impact of quality information on consum...

In communication, information, and other industries, three-part tariffs are becoming increasingly popular. A three-part tariff is defined by an access price, a usage allowance, and a marginal price for any usage in excess of the allowance. The nonlinear-pricing literature has focused primarily on two-part tariffs. We show that consumer behavior differs under three-part tariffs, in particular re...

While there is general agreement that consumer taste heterogeneity is crucially important in marketing, there is no consensus on a preferred approach to modeling heterogeneity. In this paper, we assess the performance of five alternative choice models, using ten empirical data sets. We include the popular latent class (LC) model, and the mixed logit (MIXL) model where utility weights are assume...

Pricing over multiple periods under forward-looking, strategic consumer purchasing behavior has received significant recent research attention; however, whether consumers actually benefit from this behavior and would voluntarily choose to be strategic has not been previously considered. We explore this question, and show that many consumers have lower surplus if they are strategic than if they ...