The aim of this paper is the presentation of some marketing strategies for textiles and clothing products in the global and European Single Market. This presentation is based on conditions for the completion of the internal market with special reference to trade creation and trade diversion effects, and on the norms and standards related to quality, natural environment and consumer protection.

The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...

PurposeThe purpose of this conceptual paper is to attempt to demonstrate the impact of marital roles and family structure on consumer decision-making style within an Islamic culture. Design/methodology/approachThis paper wants to understand how husbands/wives with Eastern norms and Islamic culture use different decision-making style. Reviews of literature in consumer decision-making and family ...

Social norms are the social behavior of individual to observe things. It is a generally accepted principle society. Norms can be changed according environment, situation, and culture in which they found. Accordingly, people's may also change. As we observed that there severe threat our natural environment its deteriorating condition cause harmful impacts on human health. Although present times ...

Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perce...

Most research on consumer choice assumes that decisions are usually made by individuals, and that these decisions are based on an individual's personal attitudes, beliefs, and preferences. Yet, much consumer behavior—from joint decisions to individual choices—is directly or indirectly shaped by people with whom we have some relationship. In this target article, we examine how each member in a r...

Each t-norm can be identified with its Cayley tomonoid, which consists of pairwise commuting order-preserving functions from the real unit interval to itself. Cayley tomonoids provide an easily manageable, yet versatile tool for the construction of t-norms. To give evidence to this claim, we review and reformulate several construction methods that are known in the literature. We adopt, on the o...

Consumption is the soul and the purpose of all production. A consumer is one who does some physical activities and deliberates to take decisions concerning purchase and to dispose off on to evaluate products and services. Consumer is “an individual who purchases products or services for his own or his family’s personal use”. Consumer purchasing behavior covers “all activities and decisions whic...

The consumer-retailer relationship is based on an economic transition, but it is also a social interaction. The norms of economic and social behavior permeate, inform and, in some cases constrain the retail-consumer interactions. This depends on culture, but culture is a complex, multi-dimensional concept that derives from a range of personal and group values and attitudes (De Mooij & Hofstede,...

Since the 1980s, American-led financialization promoting capital and labour mobility has influenced Asia, but Japanese Chinese trajectories in of consumption (consumer credit development) have diverged, with 1995–2013 contraction Japan contrasting skyrocketing growth China since 2010. I argue divergence can be attributed to varying levels compatibility between American financial norms their soc...