نتایج جستجو برای: consumer social responsibility

تعداد نتایج: 699874  

Heidarzadeh, Kambiz , Sadeh, Davoud , Saeednia, Hamidreza , Steidl, Peter ,

Introduction: The purpose of this study was to investigate the neural effects of brand social responsibility (BSR) on consumer behavior. In the version of third marketing, consideration of the human spirit and its responsibility as a competitive strategy has been proposed. Materials and Methods: The investigation method was an exploratory-laboratory. Electrocardiographic instruments were used t...

2012
Murali Raman Wayne Lim Sumitra Nair

More firms today are beginning to realise the importance of corporate social responsibility (CSR), and its impact on societal well being, apart from the overall governance of the supply chain processes of every organisation. Ratings are being developed to measure performances of most firms with regard to their CSR efforts besides their financial performance. This rating would then be used to me...

Journal: :Pakistan Journal of Humanities and Social Sciences 2018

2017
Yu-Bing Wang Ching-Wei Ho

This work provides a novel approach to the corporate social responsibility (CSR) concept and to CSR activities, using social capital as the driver of consumer citizenship behavior in the sharing economy business system. An online consumer questionnaire was carried out in Taiwan to examine seven proposed hypotheses to investigate the factors affecting behavior intention. The sample includes 445 ...

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