The advertising has a foremost and vital impact on purchasing behavior of consumers. With the growth of mobile phones industry in Pakistan, the need for effective advertising has raised. Most of times, advertisements do not have an impact on purchase behavior on consumers due to ineffectiveness. The basic objective of this study is to examine how much emotional responses are generated after wat...

Minimalism, which encourages people to live with fewer possessions, is an emerging theme in marketing communication that often appeals the sustainable ideal of reducing consumption and waste (e.g., Patagonia's “Buy less” campaign). However, consumers' responses this approach remain under-researched. We investigate whether minimalist depend on their socioeconomic status. find consumers lower sta...

Many consumers encounter and interact with digital artifacts and services on a daily basis, either willingly or unwillingly. This paper conceptualizes consumer online behaviors into more refined categories in the context of online advertising. Behaviors can be differentiated by their directions and intensities. Approach and avoidance are two directions of behavioral responses when consumers enc...

Previous models of diamond-shaped and intraguild predation community modules have represented the essence of the trade-off necessary for a top predator to prevent competitive exclusion among a set of resource-limited consumers. However, at most two consumers can coexist in these models. In this article, I show how intraspecific density dependence in the consumers can permit many more than two c...

The Energy Star certification program highlights energy efficient goods with a label. Given that it could either focus attention on the energy consumption of alternatives or provide a license to ignore the attribute, it follows that recent research highlights heterogeneity in consumers’ responses to the label. This paper answers two questions implied by this heterogeneity. First, do individuals...

Many organizations are developing health care price information tools for consumers. However, consumers may avoid low-price care if they perceive price to be associated with quality. We conducted a nationally representative survey to examine whether consumers perceive that price and quality are associated and whether the way in which questions are framed affects consumers' responses. Most Ameri...

In this study we have attempted, in collaboration with an agrifood company, to compare and contrast the responses of consumers and professionals to the same set of situations raising ethical questions, in order to highlight the differences and the similarities of viewpoint between these two groups of stakeholders. In order to do this, we constructed multi-stakeholder scenarios comprising a desc...