Based on a discussion of current issues in teaching business Chinese, this article proposes an ethnographic approach for the teaching of business Chinese. Specifically, it highlights the imperative for the ethnographic approach and details the components of this approach. In the discussion, reference is made to the research findings in contrastive rhetoric, ethnographic research and genre analy...

This paper proposes a theoretical concept of cross cultural discursive competence (CCDC). As an initial step, it reviews and critiques a series of in the relevant areas of intercultural communication, genre analysis and contrastive rhetoric and points out that it is imperative to explore what CCDC is composed of. In addition, we also need to strengthen cross-cultural genre study in the light of...

511 commercial emails from four asian countries, namely china, pakistan, india, and iran have been analyzed in a mixed-method design. the focus of the study is on the two features of politeness and intimacy. in the quantitative analysis, the model proposed by brown & levinson (1987) and that of coulmas (2005) which have drawn upon the features of indirectness in requesting and the length of...

As a new research focus, ECL has been applied to translation, contrastive study between English and Chinese, rhetoric other fields, also provided perspective for language teaching. In junior middle school teaching, tenses have always one of the most important part. However, traditional teaching mode is hard arouse students’ interest in learning, reduces efficiency Therefore, on basis reviewing ...

This chapter defines professional communication in intercultural contexts. It presents a workable model of culture, connects that model to rhetoric, and provides a method to analyze rhetorics and cultures in intercultural contexts. It also contextualizes the model of intercultural rhetorical research in prevailing paradigms of rhetoric and professional communication, strongly criticizing the lo...

Video games have been created about political and social issues since the early days of the medium. In recent years, many developers are rapidly creating and releasing games in response to current events. These games are being referred to as newsgames. With an increasing number of people citing the internet as their primary news source, it would appear that newsgames could become an important p...

Successful language comprehension often requires comprehenders to infer contrastive focus alternatives, but the mechanisms used to establish contrastive alternatives are still poorly understood. We propose that comprehenders establish contrastive alternatives by using selection mechanisms that distinguish contrastive from non-contrastive candidates. To examine this proposal, we investigated the...

Contrastive  analysis  of  hypothesis  is  the  comparison  of  the linguistic system of two or more languages and it is based on the main difficulties in  learning  a  new  language  that  caused  by  interference  from  the  first  language. The present study intended to investigate the effect of contrastive analysis on Iranian intermediate EFL learners’ knowledge of L2 adjectives. The questi...