Because of a large number of customers using social media, firms have embraced social media as a useful communication tool during product-harm crises. However, current knowledge on the relationships between corporate crisis response, customer secondary crisis communication, and customer purchase intention remains limited. Based on an economic view, this study proposes a model to examine how cor...

Purpose – The purpose of this paper is to analyze the status of corporate social responsibility (CSR) communications in Brazil, Russia, India, and China (BRIC) nations. The four countries are among the biggest emerging markets, forecasted to have increasing influence in economic and political spheres. How these countries manage their corporate communication in regards to CSR is, thus, the focus...

Corporate responsibility marks a historical turnaround in corporate culture because it attributes to it a role in which many costs externalised by the company to society and to the planet, but in fact produced directly or indirectly by it. A correct cultural approach and greater familiarity, particularly with the issues of manufacturing processes and products that have no impact on the environm...

External corporate venturing, which is new business creation activity through organizational modes such as corporate venture capital, alliances, acquisitions, or spinoffs has received relatively scant attention in the corporate entrepreneurship literature. Based on seven in-depth case studies of large European and US firms in the information and communication technology sector, this paper devel...

We discus some frequently neglected issues relating to corporate communication infrastructures. The perception of services like e-mail as infrastructural -and thus less interesting -lies at the heart of corporate ignorance regarding their strategic capabilities. This may cause major problems in the near future, when inadequate communication infrastructures may hamper the successful uptake of st...

Industrial services brand will play a critical role in establishing high-quality customer relationships. Based on this, this study aims to empirically explore the influence of industrial services brand on customers’ perceptions toward the two parties’ relationships. The study develops a conceptual framework firstly for industrial services brand which includes expertise, corporate reputation, co...

Abstract Introduction: To more fully understand the impact of specific language attributes on deception in corporate communication, we used a stratified random sample of tobacco industry documents to test a small number of individual potential automated linguistic indicators of corporate deception: cognitive-emotional verbs, allness and superlative terms, nonbinding verbs, and group mentality. ...

Tourists may rely on external information to make various decisions. By understanding the relation between information source characteristics and decision making, tourist operators can improve their communication performance and marketing efforts. Some businesses use corporate blog as a communication platform to engage their customers with the companies. Researches about the causal relationship...

● Cultural diversity in corporate e-learning ● Internationalization and localization of course content ● Cultural studies, information society and digital culture ● Cultural technology and info-communication industry ● Cultural economics, cross-cultural marketing and crosscultural communication in corporate e-learning ● Trends and best practices in global corporate e-learning ● The role of visu...

As organizations grow larger and more distributed, the problems of maintaining corporate awareness and effective communication channels escalate. The clinical domain poses particular challenges to maintaining good corporate communications because users have limited time to access information and often have negative technology perceptions. This article highlights how a screen saver application, ...