R ecently, companies have been experiencing a period where the corporate identity landscape has become more active and more crowded. For example: • Mergers, spin-offs, acquisitions, and alliances have led to many new or meaningfully changed companies, in turn calling for new identities by name and/or business focus. • The proliferation of dot.com and new technology companies created many new (a...

The review of the literature reveals various relationships between the constructs of social identity, customer trust, and customer loyalty. Such results lead to questioning the nature of the conceptual structure that would include these constructs as well as their interrelationships in a structural model. From this perspective, the purpose of this study is to evaluate the mediating role of cust...

Purpose: Firms face the challenge of working with other firms in their business network so as to increase the value of products and services offered to end customers and consumers. This often requires managers to investing in developing strong and effective business-tobusiness relationships. While an extensive literature examines the different dimensions of successful business-to-business relat...

Background: One of the customerchr('39')s utilities in choosing a product is a valid branded one. The brand value is a name, phrase, design, sign or combination of these elements that determines the identity of a production organization and differentiate it from other rivals. Method: This study is an applied one in terms of purpose and descriptive-correlational one in terms of method of resear...