Cross-selling is an integral component of customer relationship management. Using relevant information to improve customer response rate is a challenging task in cross-selling. Incorporating multitype multiway customer behavioral, including related product, similar customer and historical promotion, data into cross-selling models is helpful in improving the classification performance. Customer ...

A new methodology, for optimal customer selection in cross-selling of financial services products, such as mortgage loans and non life insurance contracts, is presented. The optimal cross-sales selection of prospects is such that the expected profit is maximized, while at the same time the risk of suffering future losses is minimized. Expected profit maximization and mean-variance optimization ...

The primary objective of this idea is to create an EOQ model for imperfectly-quality products that takes into account the combined effects proportionate discount, backorder, clustering with association rule mining, and cross-selling. ordering policy considering cross-selling effect was first calculated in paper. benefits become especially evident when selling low-quality products. Data mining m...