Firms routinely use behavior based pricing (BBP), to segment customers by past purchase behavior. This paper answers a dilemma facing such firms – When should the firm reward existing customers as opposed to new customers? Further, the paper sheds insight on when behavior based pricing will increase or decrease profits in a competitive market. The analysis adds two features of customer behavior...

The machine made carpet industry is one of the main and most famous industries in Iran and especially in the city of Yazd. However there is little information about customer preferences for different attributes of this product. In this article we tried to estimate the relative importance of the main attributes affecting customer desire for purchasing machine made carpet and the utility values f...

The evolution of information technology has resulted in increasingly fragmented digital media and multiple information channels. Organizations can develop comprehensive insights into consumer behavior and preferences by evaluating customers’ perceptions of the various Internet channels that are available. Such insights can be used to identify which information channels can be employed to effect...

Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision about implementing innovations corresponds to the company. This paper is focused on the customers’ activity in open innovation communities. The aim is to identify the main topics...

the machine made carpet industry is one of the main and most famous industries in iran and especially in the city of yazd. however there is little information about customer preferences for different attributes of this product. in this article we tried to estimate the relative importance of the main attributes affecting customer desire for purchasing machine made carpet and the utility values f...

The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

Many information systems are used in a problem solving context. Examples are travel planning systems, catalogs in electronic commerce, or agenda planning systems. They can be made more useful by integrating problem-solving capabilities into the information systems. This poses the challenge of scalability: when hundreds of users access a server at the same time, it is important to avoid excessiv...