A product customization system with integrated application services is helpful for small to medium-sized enterprises (SMEs). The mode of application service provider (ASP) particularly targets SMEs by providing integrated applications. The current product customization system seldom considers integrating with ASPs and orienting product lifecycle. In this article, an ASP-based product customizat...

The evolving IS literature on business models for digital products assumes that the positive feedback effect will lead to price competition and biased concentration of the market. In theory, this will require companies to either differentiate or customize their products and services. In this paper we propose an empirical investigation of customization as a lock-in business strategy for online n...

It is widely accepted as a truth in the business industry that customization is an indispensable element for viable e-commerce websites. However, some critical questions have been overlooked: does the inclusion of website customization induce users’ commitment to the website more than does its absence? Do certain types of website customization enhance relational bonds while others are detriment...

A product customization system with integrated application services is helpful for small to medium-sized enterprises (SMEs). The mode of application service provider (ASP) particularly targets SMEs by providing integrated applications. The current product customization system seldom considers integrating with ASPs and orienting product lifecycle. In this article, an ASP-based product customizat...

The existing theoretical literature on mass customization maintains that customization reduces product differentiation and intensifies price competition. In contrast, operations management studies argue that customization serves primarily to differentiate a company from its competitors. Interactive involvement of the customer in product design creates an affective relationship with the firm, re...

Software mass customization is a powerful business model as well as a powerful engineering model that enables software organizations to efficiently engineer customized variations of their software products. This document describes software mass customization in three parts. First is an overview of software mass customization and its benefits. Second is an introduction to a software engineering ...