In an event-related fMRI study, we scanned eighteen normal human subjects while they viewed three categories of pictures (events, objects and persons) which they classified according to desirability (desirable, indifferent or undesirable). Each category produced activity in a distinct part of the visual brain, thus reflecting its functional specialization. We used conjunction analysis to learn ...

data envelopment analysis (dea) has been long employed as a popular methodology to evaluate the performance of various production activities with multiple inputs and outputs. however, an important issue is that the production process in the real world inevitably generates undesirable outputs (like wastes and pollutants) along with desirable outputs. therefore, the undesirable outputs should be ...

This study examined the relationship between socially desirable and undesirable components of masculinity and femininity, and their effects on psychological well-being among 366 Chinese university students. Results indicated that the undesirable traits of one gender were negatively correlated with the desirable traits of the opposite gender. Desirable masculinity predicted psychological well-be...

This paper models the firm’s production process as a system of simultaneous technologies for desirable and undesirable outputs. Desirable outputs are produced by transforming inputs via the conventional transformation function, whereas (consistent with the material balance condition) undesirable outputs are by-produced via the so-called “residual generation technology”. By separating the produc...

This research identifies returns to scale (RTS) of efficient decision making units (DMUs) with desirable (good) and undesirable (bad) inputs and outputs by presenting a new DEA (data envelopment analysis) approach. In this study, we first introduce a new input-output oriented model to determine efficient DMUs in the presence of undesirable factors and then, returns to scale of these DMUs are es...

Humans update their beliefs upon feedback and, accordingly, modify their behaviors to adapt to the complex, changing social environment. However, people tend to incorporate desirable (better than expected) feedback into their beliefs but to discount undesirable (worse than expected) feedback. Such optimistic updating has evolved as an advantageous mechanism for social adaptation. Here, we exami...