نتایج جستجو برای: direct mail catalog
تعداد نتایج: 511641 فیلتر نتایج به سال:
Traditionally, librarians have provided access to journal titles through the library’s catalog. With the introduction of full-text databases, which consist of articles from many different journals, librarians are faced with the challenge of providing access to these titles. This article reports the results of a survey which tried to determine if research libraries were attempting to catalog the...
A key question for Internet commerce is the nature of competition with traditional brick-and-mortar retailers. Although traditional retailers vastly outsell Internet retailers in most product categories, research on Internet retailing has almost entirely neglected this fundamental dimension of competition. How and where can Internet retailers win this battle? This paper attempts to answer these...
Firms often search enthusiastically for distinguishing traits that they may use to price discriminate between segments. Yet there are occasions in which firms forgo the opportunity to price discriminate and instead charge a single price. Traditional explanations for why retailers forgo the opportunity to price discriminate focus on the cost of discriminating, including operational costs, explic...
Habit is a frequently mentioned but understudied cause of political action. This article provides the first direct test of the hypothesis that casting a ballot in one election increases one’s propensity to go to the polls in the future. A field experiment involving 25,200 registered voters was conducted prior to the November general election of 1998. Subjects were randomly assigned to treatment...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید