Coffee and green tea are popular beverages consumed at both hot and cold temperatures. When people consume hot beverages concurrently with other activities, they may experience at different temperatures over the period of consumption. However, there has been limited research investigating the effects of product temperatures on emotional responses and sensory attributes of beverages. This study ...

According to the literature, simple shapes induce emotional responses. Current evaluations suggest that humans consider angular shapes as "bad" and curvilinear forms as "good," but no behavioral data are available to support this hypothesis. Atypical development, such as autism spectrum disorder (ASD), could modify humans' perception of visual stimuli and thereby their emotional effect. This st...

Ten colour emotional scales, namely, "Warm Cool", "Active-Passive", "Like-Dislike", "Clean-Dirty", "Fresh-Stale", "Modern-Classical", "Heavy-Light", "Hard- Soft", "Tense-Relaxed", and "Masculine-Feminine"are investigated for single-colour stimuli in CIELAB colour space within a psychophysical experiment by forty observers. The relationships between Iranian colour emotional responses and CIELAB ...