The development of the retail market in Ukraine and world requires improvement methods models effective interaction supply demand chain for purchase goods daily demand. article presents an integrated method driven management at distribution stage FMCG (Fast moving consumer goods). influence end-consumers on functioning logistics system has been investigated. approach is based systems analysis, ...

This paper presents a comparative analysis of Supply Chain Management (SCM) practices of twenty-five select firms in India. Our exploratory study covers a wide spectrum of firms. These comprise retail chains, logistic service providers, Fast Moving Consumer Goods (FMCG) companies, a hotel, a power generation unit, electrical and electronic goods manufacturers, automobile companies and their anc...

This study aims to detect the influence of halal labels, prices and product quality on purchasing decisions for Fast Moving Consumer Goods (FMCG) products in community Sunggal Kanan village. The independent variables this were label (X1), price (X2) (X3). dependent variable is purchase decision towards FMCG products. sample used was 50 respondents from consumer population In study, method prima...

This study examines the application of artificial intelligence (AI) in marketing fast-moving consumer goods (FMCG). Through a comprehensive literature review, key findings and insights from relevant studies are synthesized. The reveal that AI-driven strategies, such as word-of-mouth communication personalized recommendations, significantly impact behavior decision-making. AI enables advanced re...

The aim of this paper is to identify the core attributes supply chain agility within fast-moving consumer goods (FMCG) industry. Despite operating in type environment characterised by high levels complexity, dynamism and uncertainty that purported help companies address, FMCG industry has not received specific attention researchers. Moreover, study contributes literature responding calls for re...

The greatly increased global use of plastic has serious negative environmental consequences. This study aims to analyse the influence attitudes, personal norms, social and socioeconomic demographic characteristics on consumers’ intention reduce packaging in different groups fast-moving consumer goods (FMCGs) Germany. Data for food, clothing, cosmetics, cleaning goods, furniture were collected f...