While scholars have made an extensive research contribution on the field of customers ́ online trust towards domestic retailers, customers’ international online trust has not yet attracted researchers’ attention. Following the extensive expansion of customers’ online purchasing the purpose of this paper is to gain a deeper knowledge of the multidimensionality of trust in customer international o...

Certain attributes of information and communication technology have many potentially useful applications for qualitative research. With reference to an exploratory study, in this paper we consider how online discussion boards can facilitate the collection of qualitative data from focus group interviews. We also evaluate the advantages and limitations of conducting these interviews through onlin...