Recently, Calantone, Di Benedetto, and Schmidt [2] presented an Analytic Hierarchy Process (Am) modeling approach to new product screening. The illustration of this approach is an example of a decision support model that seeks to aid managers in selecting new product ideas to pursue. In this paper we improve upon this initial AHP model using a "fuzzy" mathematical application. This use of fuzzy...

Analytic Hierarchy Process (AHP) is very popular method in the field of decision-making today. While one of the most natural extensions of AHP using fuzzy theory is to employ a reciprocal matrix with fuzzy-valued entries, some of the present authors proposed the fuzzy constraint-based approach before. In this paper, we consider about weights for fuzzy constraint-based approach and propose a kin...

The Evaluation of eCRM implementation in most of organizations will witness an increase in efficiency, staff satisfaction, and eventually customer satisfaction. The objective of this paper is to apply and compare the analytic hierarchy process (AHP), Fuzzy AHP and Fuzzy Topsis methods to evaluate the Parsian banks’ readiness in ECRM implementation. Primary data have been collected by means of q...

Land suitability analysis is employed to evaluate the appropriateness of land for a particular purpose whilst integrating both qualitative and quantitative inputs, which can be continuous in nature. However, in agricultural modelling there is often a disregard of this contiguous aspect. Therefore, some parametric procedures for suitability analysis compartmentalise units into defined membership...

In this paper, a novel approach combining fuzzy data envelopment analysis (DEA) and the analytical hierarchical process (AHP) is proposed to rank units with multiple fuzzy criteria. The hybrid fuzzy DEA/AHP approach derives the AHP pairwise comparisons by fuzzy DEA and utilizes AHP to fully rank units. It shows that the proposed approach generates a logical ranking of units that has perfect com...

Software selection is not a well-defined or structured decision problem. Lai et al. [5] uses the Analytic Hierarchy Process (AHP) method to solve a Multimedia authoring systems (MAS) selection problem. However, the AHP method is difficult to obtain a convincing consistency index when the number of attributes or alternatives is increased. Hence, this paper applies the fuzzy preference relation (...

This paper presents a fuzzy optimization model to solve multicriteria decision making (MCDM) systems based on a fuzzy analytic hierarchy process (fuzzy AHP). To deal with the imprecise judgments of decision makers, a fuzzy AHP decision making model is proposed as an evaluation tool, where the expert’s comparison judgments are translated into fuzzy numbers. Unlike the conventional fuzzy AHP meth...

Several approaches are followed in project scheduling under multiple resources. Typically, priorities for each activity are obtained using qualitative data. In this paper, both quantitative and qualitative data are considered in a fuzzy environment. A Fuzzy Analytical Hierarchy process is developed to obtain weightages for each activity that needs multiple resources. Fuzzy AHP efficiently handl...

higher education plays a very vital role in developing human resources as well as economic ones in every country. in so doing, the act of evaluation would help the decision makers as well as managers to spot the weaknesses to use the required provisions to work more effectively. the present study with a different approach toward the designing a comprehensive evaluation expert system using fuzzy...

this study recommends a gis-based (geographic information systems) and multi-criteria evaluation for site selection of gas power plant in natanz city of iran. the multi-criteria decision framework integrates legal requirements and physical constraints related to environmental and economic concerns. it also builds a hierarchy model for gas power plant suitability. the methodologies used for site...