This paper constructs a four factors theoretical model of Chinese small and medium enterprises based on the “cartoon characters’ reputation enterprise marketing and management capabilities – protection of the cartoon image institutional environment” by literature research, case studies and investigation. The empirical study show that the greatest impact on current merchandising rights income is...

The rapid development of agricultural modernization in Hubei province has an influence on cultivated land resources variations to a certain degree. This paper used grey relational analysis method,combined with Hubei province cultivated land area decreased data within the year covering 2000 to 2010 and agricultural modernization development index data, then analyzed the influence relationship be...

The aim of this paper is to investigate the multiple attribute decision making problems with intuitionistic fuzzy information, in which the information about attribute weights is incompletely known, and the attribute values take the form of intuitionistic fuzzy numbers. In order to get the weight vector of the attribute, we establish an optimization model based on the basic ideal of traditional...

This study focused on the optimization of Al—Mg to CuZn34 friction stir lap welding (FSLW) process for optimal combination of rotational and traverse speeds in order to yield favorable fracture load using Grey relational analysis (GRA). First, the degree of freedom was calculated for the system. Then, the experiments based on the target values and number of considered levels, corresponding orth...

In this work, a multi-objective optimization on novel insulated roof with solar water heating system at low material cost has been carried out through Taguchi based grey relational analysis technique. The novel roofs have concrete, insulating polyurethane, and a channel of water in a metallic pipe tunneling the chromium block. Chromium block is used to conduct more heat to raise the water to re...

The research scope of grey relational analysis has not been developed in recent years, and the exiting GRA models are all based on three perspectives, including distance perspective, slope perspective, and area perspective. Under this situation, a novel model called grey relational analysis based on angle perspective (GRAAP) was developed in this paper for the first time, and this model can exp...

strategic alliance promotes enterprise resources sharing and enhances the competitiveness of the marketplace. therefore, finding a mutually beneficial partner to make a strategic alliance is an important issue for various industries. the aim of this paper is to propose a suitable method based on grey theory and data envelopment analysis (dea). a method predicts future business and measure opera...

The analysis of the grey tracks produced in Deep Inelastic Scattering (DIS) off nuclei provides important information on the space-time development of hadronization in nuclear medium. This method is complementary to the measurement of nuclear attenuation of leading inclusive hadrons. While the latter is focused on the hadronization dynamics for the quite rare process of leading hadrons producti...

The financial comprehensive appraisal method plays an essential role in decision-making for investors and reflecting real company’s financial comprehensive situation. Because of the grey characteristics of financial information, this paper constructs a grey relational model with a index system of financial comprehensive appraisal by grey relation theory. It is applied to listed companies in rea...

The main research intent of this paper is to introduce the use of fault tree analysis (FTA) and failure mode and effects analysis (FMEA) in conjunction to analyse the risk and reliability of a complex mechatronic system in both qualitative and quantitative manner. The major focus is on handling imprecise and vague information with the help of fuzzy synthesis of information. A complex mechatroni...