The emergence of the phenomenon live streaming has led to development many industries at home and abroad present, especially in context COVID-19, facilitated people’s consumer life. In order explore current popularity China provide reasonable suggestions for industry, this paper investigated samples various age groups around us by means a questionnaire distribution. Research results show that b...

While recent research indicates that experiential purchases lead to greater happiness than material (i.e., advantage), we have a limited understanding of when and why consumers prefer purchases. In this paper, address topic find consumers' feelings power play significant role in their preference for Across four experimental studies, using multiple manipulations stimuli, demonstrate high (vs. lo...

This study evaluated users’ behaviors when performing inexpensive or expensive e-commerce purchases on familiar and unfamiliar Web sites. Users were more comfortable with making inexpensive than expensive purchases. They also felt more secure and that their privacy was better protected when shopping with a familiar Web site than an unfamiliar one, especially for expensive purchases. For inexpen...

In this paper, we investigate the influence of self-reported health and register-based prescription medicine purchases on re-employment chances, and whether these health indicators measure similar aspects of health in this analysis. Data came from a 2006 Danish unemployment survey among a random sample of unemployed individuals enriched with register data (2006-2008, N=1806). The survey partici...

This study analyzes the automobile purchase behavior of all residents of two Finnish provinces over several years. It finds that a consumer's purchases are strongly influenced by the purchases of his neighbors, particularly purchases in the recent past and by neighbors who are geographically most proximate. Most of the evidence points to information sharing rather than envy as a generator of co...

Online retailers have maintained a price advantage over brick-and-mortar retailers since they were not required to collect sales tax. Recently, several states have required that the online retailer Amazon collect sales tax during checkout. Using transaction-level data, we document that households living in these states reduce Amazon purchases by 8% after sales taxes were implemented, implying a...

Despite massive large-scale asset purchases (LSAPs) by central banks around the world since the global financial crisis, there is a lack of empirical evidence on whether and how the composition of purchased assets matters for the pass through of unconventional monetary policy. Using rich mortgage-market data, we document that there is a “flypaper effect” of LSAPs, where the transmission of unco...